The Future is Now: How Artificial Intelligence Can Revolutionize Your Marketing
AI offers countless opportunities for (partial) automation of various processes for companies that have successfully embraced digital transformation.
Weiterlesen
The 6 biggest Fuck Ups with ChatGPT
ChatGPT is only a tool, and thus only as effective as the person using it. You could even say that the AI is only as smart as the person using it, at most.
Weiterlesen
„SEO without UX brings nothing at all“
So how then, do we implement SEO and UX strategies in a way in which they support each other?
Weiterlesen
Podcast (german): SEO without UX no longer works
SEO without UX no longer works, says long-time expert Astrid Kramer.
Weiterlesen
This is how user testing works: Interview with Astrid Kramer about UX and SEO (german)
Astrid Kramer has been working for many years as a digital consultant with a focus on UX and SEO.
Weiterlesen
User blindness – how we ignore our target groups
Do I really know who my target group is? Or do I only have poor sales figures in a certain segment because I unconsciously exclude this user panel?
Weiterlesen