Google & Reddit: A Modern Love Story
Reddit seems to be all the rage in the marketing bubble. But what is currently going on with Google and Reddit?
ONLINE MARKETING & STRATEGY
EXPERT ARTICLES
Meta AI: How Strong Is The Open-Source Intelligence?
Meta’s announcement to make its AI available as open-source not only caused unrest among its own investors but also among competitors like Google & OpenAI.
Digital Strategy Talk: AI & Search (Episode 1)
The episode is hosted by Astrid Kramer, interviewing Kai Spriestersbach, an expert in both SEO and artificial intelligence.
Generative AI in Companies: Opportunities, Challenges, and Best Practices
Successful integration of generative AI in companies requires a holistic approach that equally considers technological, ethical, and human aspects.
The Google API Leak: What You Should Consider for Your SEO
The leaked documents comprise over 2,500 pages and contain information about more than 14,000 attributes associated with the Google API.
Why (Web) Accessibility Matters to Everyone
The significance of accessibility has not yet dawned on many, despite our everyday reality showing that it should be a universal concern for everyone.
EEAT & SEO: How to Earn Trust from Customers and Google
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. But what do these terms mean in the context of online presences?
Revolution in Data Sciences: Large Language Models Open New Horizons
In the world of data sciences, researchers often face the tricky problem of working with incomplete datasets.
Creating Engaging Content with GA4
If you manage a website, you understand the importance of creating engaging content to attract your target audience.
AI & Diversity: How Dangerous Is Artificial Intelligence in Terms of Biases?
If we assume that AI will soon influence almost every aspect of our lives, what does this lack of diversity mean for women, for BIPOC, and for our society as a whole?
The Future is Now: How Artificial Intelligence Can Revolutionize Your Marketing
AI offers countless opportunities for (partial) automation of various processes for companies that have successfully embraced digital transformation.
The 6 biggest Fuck Ups with ChatGPT
ChatGPT is only a tool, and thus only as effective as the person using it. You could even say that the AI is only as smart as the person using it, at most.
User blindness – how we ignore our target groups
Do I really know who my target group is? Or do I only have poor sales figures in a certain segment because I unconsciously exclude this user panel?
Headless CMS & SEO – this is what you need to consider
Even if there are still some reservations about implementation, more and more companies are coming around to the idea of using a headless CMS.
Controlling indexation: from XML sitemap to cleanup
One goal in SEO should be to ensure that only the URLs and content that should really end up there end up in the index.
1,000 SEO recommendations… and which to pick!
A client once said to me: “Before I met you, I had a problem. Now I have 30.” So what sounds amusing at first is an expression of a serious challenge.
Interview: Friends of Search, Amsterdam, 2021
So how then, do we implement SEO and UX strategies in a way in which they support each other?
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