User blindness – how we ignore our target groups
Do I really know who my target group is? Or do I only have poor sales figures in a certain segment because I unconsciously exclude this user panel?
DIGITAL STRATEGY
WHEN GEARS MESH TOGETHER
Everything is connected. But how often do you see this knowledge come to life in your organization? How closely are your departments aligned? How clearly are they all committed to a common goal, pulling in the same direction, working together to achieve the best for everyone? We take a holistic view of digital strategy. We don't want stage winners. We want to win the whole race.
Are you with us?
