why

GET 'EM ALL

Throughout our many years of professional experience, we've repeatedly encountered one major obstacle to digital growth: siloed teams and disconnected strategies. Too often, businesses fall short of their full potential because disciplines such as SEO, GEO, SEA, CRO, UX, and Social Media operate independently rather than working together.
With Get 'Em All, you overcome these barriers. Our closely connected network of specialists combines expertise across traditional search, AI-powered discovery, performance marketing, and user experience. By aligning all digital disciplines into one cohesive strategy, we maximize visibility, performance, and sustainable business growth.

We join forces to be strong for you!

The advantages

of our integrative

marketing approach

 

In today's rapidly evolving digital landscape, integrating all digital marketing disciplines—including Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Search Engine Advertising (SEA), Conversion Rate Optimization (CRO), User Experience (UX), Business Intelligence (BI), and Social Media Marketing (SMM)—under a unified strategy is more important than ever. Success requires visibility across traditional search engines, AI-powered search experiences, and every relevant digital touchpoint. By bringing together leading experts from each discipline, we create strategies that connect visibility, user experience, and business performance. Here's how an integrated approach can transform your digital presence and drive sustainable growth.

Unified Strategic Vision

The foundation of successful digital marketing is a unified strategic vision that aligns every discipline with common business objectives. Whether the goal is increasing brand awareness, generating qualified leads, driving sales, or strengthening customer relationships, each discipline contributes its unique expertise. SEO and GEO work together to improve discoverability across traditional search engines and AI-driven platforms, while SEA, CRO, UX, BI, and SMM support acquisition, engagement, and conversion. Coordinating these activities ensures that individual efforts reinforce one another rather than competing for resources or operating in isolation.

Expert Collaboration for Peak Performance

Effective digital marketing requires specialists who understand their disciplines and how they interact. By combining the knowledge and expertise of top-tier professionals, businesses benefit from advanced SEO strategies, GEO approaches tailored to AI-powered discovery, precision targeting in SEA, engaging social media campaigns, conversion-focused UX, and data-driven optimization. GEO introduces additional considerations, including content structure, entity relationships, semantic relevance, and the accessibility of information to AI systems. Close collaboration ensures that these elements complement established marketing practices and contribute to measurable business outcomes.

Visibility Across Search Engines and AI Platforms

Search behavior is changing. Alongside traditional search engines, users increasingly discover brands, products, and services through AI-powered search experiences and large language models (LLMs). A modern digital strategy must account for both traditional search visibility and AI-driven discovery. SEO provides the technical, structural, and content foundations for organic visibility, while GEO builds on these foundations to improve how effectively information can be discovered, understood, and referenced by generative AI systems. Together, they help businesses establish a consistent, authoritative digital presence across an expanding range of discovery channels. Integrating these efforts with UX, content strategy, and other marketing disciplines ensures that visibility translates into meaningful engagement and business opportunities.

Data-Driven Insights and Adaptation

Business Intelligence plays a central role in an integrated marketing strategy by providing the foundation for data-driven decision-making. Analyzing performance across SEO, GEO, SEA, CRO, UX, and SMM helps identify opportunities, uncover weaknesses, and guide strategic adjustments. While established analytics platforms provide detailed insights into traditional acquisition and conversion channels, AI-driven discovery introduces new measurement challenges that require additional monitoring and qualitative evaluation. Combining these perspectives allows businesses to adapt to changing search behavior, emerging technologies, and evolving customer expectations without losing sight of measurable business objectives.

Cost Efficiency and Smarter Resource Allocation

Integrating SEO, GEO, SEA, CRO, UX, SMM, and BI enables businesses to allocate marketing budgets and resources more effectively. Insights from paid campaigns can inform organic content strategies, while SEO research can reveal opportunities for GEO and content development. UX and CRO ensure that acquired traffic has the best possible opportunity to convert, regardless of its source. Shared data, coordinated priorities, and direct collaboration between specialists reduce duplicated efforts and unnecessary expenditure. Rather than investing in isolated activities, businesses can focus their resources on initiatives that deliver the greatest combined value.

Enhanced Customer Journey

Today's customer journey is no longer linear. Potential customers may first encounter a brand through a traditional search result, an AI-generated recommendation, a social media post, or a paid advertisement. An integrated strategy ensures that every interaction contributes to a consistent and effective customer experience. SEO and GEO support discoverability across different search environments, SEA creates targeted acquisition opportunities, and SMM builds awareness and engagement. UX and CRO help turn that attention into meaningful actions, while BI provides the insights needed to understand user behavior and continuously improve performance. The result is a connected customer journey that supports users from initial discovery through conversion and beyond.

One Integrated Strategy. Maximum Digital Impact.

The integration of digital marketing disciplines, guided by a unified strategy and executed by leading experts in their respective fields, creates opportunities that isolated approaches simply cannot deliver. As AI transforms how people search, discover information, and make decisions, combining SEO and GEO with established digital marketing expertise becomes increasingly important. At Get 'Em All, we bring these disciplines together through a closely connected network of specialists, without the unnecessary overhead of a traditional agency. Our goal is simple: to develop the most effective digital strategy for your business, maximize your visibility across relevant channels, and turn digital opportunities into sustainable results.

MEET THE TEAM

ASTRID KRAMER

ASTRID KRAMER

SEO, GEO & UX EXPERT

EIKE BEN SEIFERT

EIKE BEN SEIFERT

CRO EXPERT & UX DESIGN

BIANCA JACOBI

BIANCA JACOBI

DIGITAL STRATEGY CONSULTANT

JULIAN KIRSCH

JULIAN KIRSCH

FULL STACK ENGINEER

MARIE UTSCH

MARIE UTSCH

SEO & Webdesign for SMEs

ANNALISA DE STEFANO

ANNALISA DE STEFANO

TRACKING, CRO & BUSINESS INTELLIGENCE

KAI SPRIESTERSBACH

KAI SPRIESTERSBACH

TECH, AI & SEO EXPERT

MANJA MARQUARDT

MANJA MARQUARDT

SEARCH ENGINE ADVERTISEMENT

GERO WENDERHOLM

GERO WENDERHOLM

SEO, VOICE SEARCH & ONLINE STRATEGY

KRISTINA IVERS

KRISTINA IVERS

SOCIAL MEDIA & COMMUNITY MANAGEMENT

Astrid began her career in 2007, when SEO was still an emerging discipline within Germany's digital landscape. Since then, she has established herself as a pioneer in strategic search engine optimization, particularly for large corporations and international brands. Her approach has always gone beyond rankings and traffic, combining SEO with user experience (UX), business strategy, and technical requirements to create sustainable digital growth.

Today, her expertise also encompasses Generative Engine Optimization (GEO) and AI-powered search, helping businesses adapt their visibility strategies to an evolving digital ecosystem. By connecting traditional SEO with emerging AI-driven discovery technologies, she bridges the gap between established search practices, technological innovation, and business objectives.

Throughout her career, Astrid has advised numerous leading companies and international key accounts. In Germany, she has worked with major publishing groups, including Gruner & Jahr, Hubert Burda Media, Axel Springer, and the Bertelsmann Academy. She has strengthened the digital presence of retail brands such as Manor and Bijou Brigitte and successfully advised high-traffic platforms and communities, including FriendScout24 and JOYclub.

Beyond her consulting work, Astrid is an experienced speaker, lecturer, trainer, and author, sharing her expertise in SEO, GEO, UX, digital strategy, and AI ethics.

Her academic background combines a master's degree in Information Science, Social Psychology, and Legal Informatics with postgraduate studies in Business Management, which she completed as the top graduate in her federal state. This interdisciplinary foundation continues to shape her strategic approach, connecting technology, human behavior, and business performance.

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Eike Ben Seifert has over 10 years of experience in online marketing. As a successful entrepreneur he accompanied a VC funded startup as a co-founder and C-level until his exit. Having worked for the two leading agencies in the field of conversion optimisation and in various other companies, Eike has gained extensive experience in a wide range of industries and marketing areas. He also passes on his knowledge to students as a guest lecturer at the University of Applied Sciences in Würzburg. He combines his specialisation in conversion optimisation and conversion-centred design with a wide range of marketing know-how.

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Bianca Jacobi founded the digital strategy consultancy Jacobi & Jacobi together with Astrid Kramer. She now leads the consulting firm renowned for its strategic online marketing expertise. With a robust network of professionals, Bianca is adept at developing interdisciplinary strategies that encompass SEO, budgeting, social media, content marketing, and more. Her approach focuses on blending technical communication with advertising and brand strategy to find the perfect marketing mix. Bianca's passion for crunching numbers and solving complex puzzles drives her commitment to helping businesses thrive. Operating across Europe and the US, Bianca is dedicated to online marketing innovation, constantly experimenting with new ways to optimize campaigns and achieve outstanding results for her clients.

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Julian is a computer scientist and software engineer who surmounts obstacles to develop custom-tailored software solutions to satisfy all needs. Albeit mobile, desktop, or web, he gets it done using modern technology stacks to ensure future viability and performance. His latest pieces focus on providing high-performance full-stack applications for his audiences using Rust, SvelteKit, and Astro with designs made possible by Tailwind.

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Marie is a web designer and SEO enthusiast helping entrepreneurs and SMEs grow their business through a professional website and visibility on Google. Web Design and SEO shouldn’t be intimidating to a business owner, but rather seen as a strategic marketing and sales channel. Her aim is not only to create great online presences, but to enable her clients to work on their website and blog by themselves in the long run. When Marie is not working with clients, she runs two online shops and helps others grow on Etsy and Amazon. Final note: She speaks fluent German, English, Spanish and French and is happy to work with you in your preferred language!

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Annalisa is an experienced digital marketer with over 8 years' experience. Her focus on data-driven decision making has led her to specialise in digital analytics and CRO. She started her digital career as a marketing analyst and e-commerce store manager at a leading agency, and in 2019 she became a freelance consultant, helping companies optimise their online presence. Her management degree from Bocconi University, combined with her diverse professional background, enables Annalisa to offer a holistic approach to marketing analysis and strategy. With an eye for detail and a passion for customer experience, she is dedicated to helping businesses succeed in the digital age.

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Kai Spriestersbach is a successful entrepreneur, author and consultant. He runs three of his own online magazines and supports companies as an external CMO or digital strategist in technology and marketing issues with a focus on B2B SaaS and local craft enterprises that have a digitalisation backlog. As one of the most experienced search marketing experts in the German-speaking world, he can draw on two decades of experience in building and optimising web-based business models. During the pandemic, he earned a part-time Master of Science (M.Sc) in Web Science at the TH Cologne and deepened his knowledge around the topics of machine learning and artificial intelligence with a focus on generative AI models.

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Manja supports companies, service providers and online shops in optimizing their sales and leads through effective advertising campaigns in order to expand their business in a predictable and sustainable manner. She is an online marketing expert since 2005. Her focus is on paid advertising at Google & Microsoft Ads (Search, Shopping, Display etc.). She supports and advises you on campaign management, optimization or setup, determines the right target groups and monitors the performance of your campaigns. With her help, you can reach potential customers and draw the attention of users to you and your offer at the right moment - and increase sales, brand awareness and website traffic! Would you like to find out more?

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As a freelancer, Gero Wenderholm advises large companies and high-reach portals on the topics of search engine marketing and online strategy development. With more than twenty years in business, he also gathered a lot of special experience in disciplines like voice search, app marketing or technical SEO. The 46-year-old graduate computer scientist and self-confessed fan of FC St. Pauli football club speaks regularly at conferences and as a guest lecturer at universities. Gero worked as Head of Search (SEO/SEA) at Tchibo and cooperates with global agencies like BBDO, Jung von Matt or fischerAppelt. In 2013 he was elected to the SEO expert council of the BVDW.

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Tina is an experienced communication expert. Since 2009, she has been immersed in digital marketing, specializing in social media and community management + building. Her specialty lies in creating converting hooks that engage and activate. Her German mind and her Croatian compassion create a powerful synergy, allowing her to gain a multifaceted understanding of the target audiences and their desires. With her high sensitivity, she accurately identifies their specific needs. Tina's core expertise lies in optimizing texts for social media, analyzing target audiences, devising social media strategies for growth and management, and increasing reach through smart content and interaction management. She has built her expertise and gained experience in tech startups and several prominent players in the German media industry. Her mission is to make female entrepreneurs visible and empower them on social media. In pursuit of this, she also offers training sessions, mentoring, and masterclasses.

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