Astrid began her career in 2007, when SEO was still an emerging discipline within Germany’s digital landscape. Since then, she has established herself as a pioneer in strategic search engine optimization, particularly for large corporations and international brands. Her approach has always gone beyond rankings and traffic, combining SEO with user experience (UX), business strategy, and technical requirements to create sustainable digital growth.
Today, her expertise also encompasses Generative Engine Optimization (GEO) and AI-powered search, helping businesses adapt their visibility strategies to an evolving digital ecosystem. By connecting traditional SEO with emerging AI-driven discovery technologies, she bridges the gap between established search practices, technological innovation, and business objectives.
Throughout her career, Astrid has advised numerous leading companies and international key accounts. In Germany, she has worked with major publishing groups, including Gruner & Jahr, Hubert Burda Media, Axel Springer, and the Bertelsmann Academy. She has strengthened the digital presence of retail brands such as Manor and Bijou Brigitte and successfully advised high-traffic platforms and communities, including FriendScout24 and JOYclub.
Beyond her consulting work, Astrid is an experienced speaker, lecturer, trainer, and author, sharing her expertise in SEO, GEO, UX, digital strategy, and AI ethics.
Her academic background combines a master’s degree in Information Science, Social Psychology, and Legal Informatics with postgraduate studies in Business Management, which she completed as the top graduate in her federal state. This interdisciplinary foundation continues to shape her strategic approach, connecting technology, human behavior, and business performance.