About us?

Astrid began her career in 2007, when SEO was still an emerging discipline within Germany's digital landscape. Since then, she has established herself as a pioneer in strategic search engine optimization, particularly for large corporations and international brands. Her approach has always gone beyond rankings and traffic, combining SEO with user experience (UX), business strategy, and technical requirements to create sustainable digital growth.

Today, her expertise also encompasses Generative Engine Optimization (GEO) and AI-powered search, helping businesses adapt their visibility strategies to an evolving digital ecosystem. By connecting traditional SEO with emerging AI-driven discovery technologies, she bridges the gap between established search practices, technological innovation, and business objectives.

Throughout her career, Astrid has advised numerous leading companies and international key accounts. In Germany, she has worked with major publishing groups, including Gruner & Jahr, Hubert Burda Media, Axel Springer, and the Bertelsmann Academy. She has strengthened the digital presence of retail brands such as Manor and Bijou Brigitte and successfully advised high-traffic platforms and communities, including FriendScout24 and JOYclub.

Beyond her consulting work, Astrid is an experienced speaker, lecturer, trainer, and author, sharing her expertise in SEO, GEO, UX, digital strategy, and AI ethics.

Her academic background combines a master's degree in Information Science, Social Psychology, and Legal Informatics with postgraduate studies in Business Management, which she completed as the top graduate in her federal state. This interdisciplinary foundation continues to shape her strategic approach, connecting technology, human behavior, and business performance.

Eike Ben Seifert has over 10 years of experience in online marketing. As a successful entrepreneur he accompanied a VC funded startup as a co-founder and C-level until his exit. Having worked for the two leading agencies in the field of conversion optimisation and in various other companies, Eike has gained extensive experience in a wide range of industries and marketing areas. He also passes on his knowledge to students as a guest lecturer at the University of Applied Sciences in Würzburg. He combines his specialisation in conversion optimisation and conversion-centred design with a wide range of marketing know-how.

Bianca Jacobi founded the digital strategy consultancy Jacobi & Jacobi together with Astrid Kramer. She now leads the consulting firm renowned for its strategic online marketing expertise. With a robust network of professionals, Bianca is adept at developing interdisciplinary strategies that encompass SEO, budgeting, social media, content marketing, and more. Her approach focuses on blending technical communication with advertising and brand strategy to find the perfect marketing mix. Bianca's passion for crunching numbers and solving complex puzzles drives her commitment to helping businesses thrive. Operating across Europe and the US, Bianca is dedicated to online marketing innovation, constantly experimenting with new ways to optimize campaigns and achieve outstanding results for her clients.

Julian is a computer scientist and software engineer who surmounts obstacles to develop custom-tailored software solutions to satisfy all needs. Albeit mobile, desktop, or web, he gets it done using modern technology stacks to ensure future viability and performance. His latest pieces focus on providing high-performance full-stack applications for his audiences using Rust, SvelteKit, and Astro with designs made possible by Tailwind.

Marie is a web designer and SEO enthusiast helping entrepreneurs and SMEs grow their business through a professional website and visibility on Google. Web Design and SEO shouldn’t be intimidating to a business owner, but rather seen as a strategic marketing and sales channel. Her aim is not only to create great online presences, but to enable her clients to work on their website and blog by themselves in the long run. When Marie is not working with clients, she runs two online shops and helps others grow on Etsy and Amazon. Final note: She speaks fluent German, English, Spanish and French and is happy to work with you in your preferred language!

Annalisa is an experienced digital marketer with over 8 years' experience. Her focus on data-driven decision making has led her to specialise in digital analytics and CRO. She started her digital career as a marketing analyst and e-commerce store manager at a leading agency, and in 2019 she became a freelance consultant, helping companies optimise their online presence. Her management degree from Bocconi University, combined with her diverse professional background, enables Annalisa to offer a holistic approach to marketing analysis and strategy. With an eye for detail and a passion for customer experience, she is dedicated to helping businesses succeed in the digital age.

Kai Spriestersbach is a successful entrepreneur, author and consultant. He runs three of his own online magazines and supports companies as an external CMO or digital strategist in technology and marketing issues with a focus on B2B SaaS and local craft enterprises that have a digitalisation backlog. As one of the most experienced search marketing experts in the German-speaking world, he can draw on two decades of experience in building and optimising web-based business models. During the pandemic, he earned a part-time Master of Science (M.Sc) in Web Science at the TH Cologne and deepened his knowledge around the topics of machine learning and artificial intelligence with a focus on generative AI models.

Manja supports companies, service providers and online shops in optimizing their sales and leads through effective advertising campaigns in order to expand their business in a predictable and sustainable manner. She is an online marketing expert since 2005. Her focus is on paid advertising at Google & Microsoft Ads (Search, Shopping, Display etc.). She supports and advises you on campaign management, optimization or setup, determines the right target groups and monitors the performance of your campaigns. With her help, you can reach potential customers and draw the attention of users to you and your offer at the right moment - and increase sales, brand awareness and website traffic! Would you like to find out more?

As a freelancer, Gero Wenderholm advises large companies and high-reach portals on the topics of search engine marketing and online strategy development. With more than twenty years in business, he also gathered a lot of special experience in disciplines like voice search, app marketing or technical SEO. The 46-year-old graduate computer scientist and self-confessed fan of FC St. Pauli football club speaks regularly at conferences and as a guest lecturer at universities. Gero worked as Head of Search (SEO/SEA) at Tchibo and cooperates with global agencies like BBDO, Jung von Matt or fischerAppelt. In 2013 he was elected to the SEO expert council of the BVDW.

Tina is an experienced communication expert. Since 2009, she has been immersed in digital marketing, specializing in social media and community management + building. Her specialty lies in creating converting hooks that engage and activate. Her German mind and her Croatian compassion create a powerful synergy, allowing her to gain a multifaceted understanding of the target audiences and their desires. With her high sensitivity, she accurately identifies their specific needs. Tina's core expertise lies in optimizing texts for social media, analyzing target audiences, devising social media strategies for growth and management, and increasing reach through smart content and interaction management. She has built her expertise and gained experience in tech startups and several prominent players in the German media industry. Her mission is to make female entrepreneurs visible and empower them on social media. In pursuit of this, she also offers training sessions, mentoring, and masterclasses.