User blindness – how we ignore our target groups
Do I really know who my target group is? Or do I only have poor sales figures in a certain segment because I unconsciously exclude this user panel?
Read More
Headless CMS & SEO – this is what you need to consider
Even if there are still some reservations about implementation, more and more companies are coming around to the idea of using a headless CMS.
Read More
Controlling indexation: from XML sitemap to cleanup
One goal in SEO should be to ensure that only the URLs and content that should really end up there end up in the index.
Read More
1,000 SEO recommendations… and which to pick!
A client once said to me: “Before I met you, I had a problem. Now I have 30.” So what sounds amusing at first is an expression of a serious challenge.
Read More
Interview: Friends of Search, Amsterdam, 2021
So how then, do we implement SEO and UX strategies in a way in which they support each other?
Read More