Kai Spriestersbach is a successful entrepreneur, author and consultant. He runs three of his own online magazines and supports companies as an external CMO or digital strategist in technology and marketing issues with a focus on B2B SaaS and local craft enterprises that have a digitalisation backlog. As one of the most experienced search marketing experts in the German-speaking world, he can draw on two decades of experience in building and optimising web-based business models. During the pandemic, he earned a part-time Master of Science (M.Sc) in Web Science at the TH Cologne and deepened his knowledge around the topics of machine learning and artificial intelligence with a focus on generative AI models.