Emmie specializes in email marketing and automation primarily within the technology, healthcare, and pharmaceutical industries. Her work lies in ensuring clear integration between systems and departments focusing on customer data and personalisation. Her belief is that that technology should serve as an enabler, enhancing system efficiency and allowing companies to focus on the powerful, key human touchpoints within their processes.
The key principle: always build with the customer in mind. Technology should simplify our lives, not complicate them. Automation should support and maintain the relationship with the customer through email, in-app notifications and other messaging that best suits your customer and makes it simple for your team.