SEO without UX no longer works, says long-time expert Astrid Kramer. In the #SEODRIVEN podcast, we talk about her SEO strategies and the sustainability of websites. Astrid also points out why the user experience can make the difference in SEO, what Jakob Nielsen’s 10 rules have to do with your online success and why user testing is a much too underestimated „tool“ in your daily business.

Background: why are UX and SEO inseparable?

UX (user experience) and SEO (search engine optimization) are inextricably linked because they both focus on creating a positive experience for the user. SEO is the process of optimizing a website so that it appears at the top of search engine results pages for relevant keywords. UX, on the other hand, is the process of designing a website or application with the user’s experience in mind.

A website that is well-optimized for search engines but provides a poor user experience is unlikely to perform well in the long run, as users will quickly become frustrated and leave the site. Similarly, a website that provides an excellent user experience but is not optimized for search engines may not receive enough traffic to be successful.

By focusing on both UX and SEO, website owners can create a website that not only ranks well in search engine results but also provides a positive experience for users. For example, a website that is easy to navigate, loads quickly, and provides high-quality content is more likely to be successful in both search engines and with users. Additionally, search engines increasingly factor in user experience metrics, such as bounce rate and time spent on site, when determining rankings, making UX optimization even more important for SEO success.

Photo: Jonathan Velasquez