Astrid Kramer has been working for many years as a digital consultant with a focus on UX and SEO. And that’s exactly what we talk to her about: How are user experience (UX) and search engine optimisation (SEO) connected?

How can you optimise the UX, i.e. the smooth usability and experience of a website? And ultimately benefit from this in the ranking?

Astrid reports from her practical everyday life as a consultant. She works for large publishers, online shops and portals, among others. In the interview, she explains how to set up and evaluate user tests, using concrete examples. But sliders, colour spaces and technical requirements are also a topic in our conversation.

The conversation shows once again that success in online marketing requires many disciplines.

Podcast (german) available under:

Photo: Jonathan Velasquez